Do you want to be a B.I.T.C.H?

So, you want to be a BITCH?

And by BITCH, I mean a Brave, Intelligent, Tenacious, Creative, and Honest woman who lives the life she wants and deserves and has the business she dreams of?

Then it’s time for no more excuses.

Life can suck!!! Yes, you heard me.

Deal with it head-on, fair and square, and squeeze every last ounce out of it. The life you have now is way better than the alternative. Instead of whining it away, wishing it were different, and passively waiting for it to change, grab it by its balls and give it a run for its money.
You see, while you sit and do all the above, life is winning and passing you by and being active and continual. Whereas you, my friend, are being passive and non-active and inconsistent.

Suppose you are waiting for life to dose out the perfectly proportioned lemonade to you at just the right time. It has just the right amount of sweet and tart, chilled to perfection, and served in a fancy glass with an umbrella, a crystallized lemon wedge, and served by a fucking unicorn. In that case, I hate to tell you it isn’t going to happen.

Life is challenging, mysterious, surprising, hard, sad, unfair, and hurtful. It is also magical, euphoric, happy, joyous, and beautifully chaotic. Sometimes the choice isn’t always yours, but how you approach it and beat it at its own game is.

So back to this waiting game.

Are you waiting for ……. Money, knowledge, time, experience, until the moon is in perfect alignment with Pluto? Again, while you are waiting, life moves past you, and you are making excuses. If you need more money for your dream, are you saving, cutting back, budgeting, canceling Netflix, stopping Starbucks, and selling shit, you don’t need to make some cash?


If time is the enemy, how are you managing that? Are you getting up earlier to work on that dream, and stopping the hour-long scrolls through social media? Are you saying no to activities that could be time better spent toward your goals and not binge-watching the latest installment of someone else’s life?

Are you learning, implementing, and practicing that new skill to hone it, refine it, and make it second nature to be confident and comfortable with it and take the next step?
You see what I mean by excuses, because the more you make, the more you make, and the longer it takes to get what you say you want. And yes, some reasons are legitimate, but if you genuinely want what you want with a deep burning desire, no excuse in the world will stop you from getting it.

So, how bad do you want it, and what are you willing to do to get it?

I have found that with most of my clients, it isn’t that they don’t want it. It’s that they are too scared to go after it. They have bought into the belief that they aren’t good enough, smart enough or worthy, and valuable enough to want and get more. I also have found that by the time they wake up to the fact that they are absolutely worth it and realize that it’s time to stop the barrage of excuses, they feel lost. And that means life is winning, but you aren’t.

How do you beat life at its own game? You live it, head-on, no excuses, no regrets, no whining. You put your big girl panties on, and you face it. Work through the fear, take action, do what you need to do, learn what you need to learn, and live. You have to have skin in the game to win. You have to want the end result so much the discomfort of going after it is worth it. You have to accept that you need to sacrifice some stuff to grow into something else. You have to take action and stop making excuses. And you have to admit that the only way to get what you want is to create it and make it yours. Life isn’t going to wait for you to catch up to it.


Stop letting fear, limiting beliefs, other people’s opinions, or excuses stop you from having and living the life you want, or from living it authentically.

It’s time to be a BITCH,

Tabatha xo

  1. Ann Murdoch-Brown says:

    Tabatha, I have loved your frankness and business acumen for years.
    You are doing what I aspire to do with my career.
    I watched your Ted talk whereby you tell of the incident while you were shopping in Neiman Marcus. A woman yelled across the store calling you out as ‘the bitch’, which initially offended you but you put your big panties on to come up with your acronym for bitch.
    Researching you, I found it a coincidence that you grew up on Gold Coast, had a hair salon in Surfer’s Paradise, and call Brisbane home.
    I’m an dual-citizen, U.S. and Australia. I reside in Brisbane.
    You will know first hand how Americans are viewed by Australians, especially BrisVegas.
    So, watching your professional career style is so refreshing. I’m been called ‘direct’ during my career here in Brisbane/Australia more times than I can count coming from working as a Senior Manager and Project Manager for 2 Fortune 500 U.S. companies.
    I came to loathe being referred to as direct. Yes, I’m extremely passionate as a leader. But, being called out as too direct made my fucking head explode. So, as you did, I sourced the word “frank” to describe myself.
    Due to my high EQ, ability to form human relationships, and business acumen, I want to do what you do.
    I would love to consult with you.
    I cannot determine how much does it cost to have a phone or video chat with you?
    Love your work👏

  2. Emily Murphy says:

    Is B.I.T.C.H. Camp ready?

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